For all that is in the Olam Hazeh, the ta'avah (lust) of the basar and the ta'avah of the eyes and the gaa'vah (pride) in the chashuve (prominence) of what one has in this life, one's vital possessions, all this is not of HaAv but is of the Olam Hazeh. [BERESHIS 3:6; MISHLE 27:20]